Pulse points / I T T R rite /
/ pulse points / a pulse represents the tactile arterial palpation of the heartbeat by trained fingertips.
The traditional recommendation has always been that fragrance should be applied to the pulse points, as the veins are closest to the surface of the skin at these points. The body heat generated by these points helps intensify the fragrance. The pulse points are also warmer than other areas of the body. A perfume reacts to warmth and the scent is stronger on the warmer areas of a body, so if you dab I T T R on these warmer pulse points, it will make a stronger presence.
Ittars, like all fragrances, are chemistry experiments. The notes of ittars open up in different ways on people, based on their own constitution of skin oils and sweat. Your everyday, alcohol-based perfume stays on for a few hours at best, after which the smell tapers off. But ittars have a bit more magic to them. An ittar can last for upwards of a day, intensifying after an hour or two, as the body’s warmth diffuses the oil molecules into the air.
Standard pulse points on the human body are: wrist, inner elbow, behind knee, ankle, foot, groin, neck and side forehead.
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