Colours and ITTR à GOGO perfume oil (gif made by appdikted@mimiberlin)
I T T R à GOGO Photography | Inspired By
The images on our site are photographed by Edel Verzijl. I T T R à GOGO would like to share the inspiration sources for creating these images with you.
Photography by Edel Verzijl
about / pachooli /
The name, scent and history.
Moist dark earthy basement, balsamic and herbaceous with a minty woody undertone
The name / pachooli / comes from the old Tamil words ‘patchai’ meaning ‘green’ and ‘ellai’ meaning ‘leaf’. The highest quality oil is obtained from only 3-4 top pairs of mature tree leaves, where the highest concentration of the purest oil is found. An intricate process of drying and turning prevents rapid fermentation and after following a precise method the leaves release their intense aroma. Only a small number of distilleries are specialized in producing this highly refined extract, which finds its use in haute perfumery.
Ingredients: Crushed patchouli flower petals blended in a mixture of sandalwood and sweet almond oil.
I T T R packaging: Leather pouch
I T T R packaging: the leather pouch which holds the I T T R perfume bottle, is easy to carry in your purse. Our exclusive leather pouch is embossed with the à GOGO logo and comes in black and brown. It has two drawstrings, also made from leather.
The I T T R à GOGO leather pouch is inspired by kuppi: traditional leather carriers of attar.
I T T R packaging: Little Cotton Pearls
The little cotton pearls are meant to be used for applying the ITTR à GOGO Perfume Oil. They are wrapped in a cotton pouch with a colourful oilprint. This little pouch is attached to our exclusive black leather pouch which hold the perfume bottle. Both are easy to carry in your purse. The oilprint is an original design by Tanja Gobitz, founder and owner of ITTR à GOGO
After using the cotton pearl for dabbing on your favorite scent, it is custom in India to place the pearl at the crest of helix in the right ear, where at this point the five cranial nerves come together and form a nerve centre, which are known as life regulating points.
Till today Indian saints and spiritual aspirants embellish themselves with ittar on a cotton boll placed at the crest of helix to assist them in their meditative state to attain enlightenment.