ABOUT OUR LOGO

/ TTTR / (ittr, i-th-rr) The TTTR logo is inspired by Hindi script / devanagari / the red dot / bindi / on top of the first T indicates the letter I and symbolizes the power of / shakti / pronunciation of the logo is / ittr /

/ devanagari / (Devanāgarī) the alphabet used for Sanskrit, Hindi, and other Indian languages. It is written from left to right, has a strong preference for symmetrical rounded shapes within squared outlines, and is recognisable by a horizontal line that runs along the top of full letters.

/ bindi / (Hindi, from Sanskrit bindu, meaning “point, drop, dot or small particle”) is a coloured dot worn on the centre of the forehead, originally by Hindus and Jains. Bindu is considered the point at which creation begins and may become unity. The bindi is also said to be the third eye in Hindu religion, and it can be used to ward off bad luck, the color red represents honor, love, and prosperity.

/ shakti / (Śakti) one of the most important goddesses in the Hindu pantheon, is a divine cosmic energy that represents feminine energy and the dynamic forces that move through the universe. Shakti, who is responsible for creation and can also be an agent of change, is often manifested to destroy demonic forces and restore balance.

MEET EMPRESS NUR JAHAN

/ empress / (em-pris) a female imperial monarch, or the wife of an imperial monarchor.

Empress / nur jahan / was one of the most influential women of her day. As favorite wife of the powerful Mughal emperor Jahangir, she found herself uniquely positioned to brilliantly utilize her skills in administration, politics, economics, and culture.

Nur Jahan was born into an aristocratic Persian family who had immigrated to India. She was married at age seventeen to a Persian soldier who had a much admired military career. Upon later siding with the emperor’s enemies, he was executed, leaving Nur a widow with a young daughter called Ladli. In 1607 Nur Jahan was brought to court to serve as a lady-in-waiting to one of Jahangir’s court women. It was here, maybe at the spring festival of Nauroz in 1611, where Jahangir first set eyes upon her. All reports say that she was a remarkable beauty and it perhaps is not surprising that Jahangir married her within two months. He first gave her the title Nur Mahal which he changed in 1616 to Nur Jahan, or “Light of the World.”

At the time of her marriage Nur Jahan was considered middle aged. She was a widow of a man who had lost favor with the emperor, and was only one of many other wives and concubines of the emperor, with whom he had children.Yet within nine years Nur Jahan acquired all the rights of sovereignty and government normally due the emperor, becoming virtually in charge of the whole empire until the emperor died in 1627. The key to her success was Jahangir’s addiction to both drugs and alcohol and his adoration of Nur Jahan above everyone else in his vast zanana (women’s quarters within the court). Jahangir needed Nur to help maintain his health and help him rule.

Since women were not suppose to appear face to face with men in court, Nur Jahan ruled through trusted males. But it was she who approved all orders and grants of appointment in Jahangir’s name, and controlled all promotions and demotions within the royal government. She took special interest in the affairs of women, giving them land and dowries for orphan girls. She had coins struck in her name, collected duties on goods from merchants who passed though the empire’s lands, and traded with Europeans who brought luxury goods from the continent. Given her ability to obstruct or facilitate the opening up of both foreign and domestic trade, her patronage was eagerly sought, and paid for. She herself owned ships which took pilgrims as well as cargo to Mecca. Her business connections and wealth grew. Her officers were everywhere. The cosmopolitan city of Agra, the Mughal capital, grew as a crossroad of commerce.

Nur Jahan also ruled the emperor’s vast zanana which housed hundreds of people including Jahangir’s wives, ladies -in-waiting, concubines, servants, slaves, female guards, spies, entertainers, crafts people, visiting relatives, eunuchs, and all the children belonging to the women. Nur greatly influenced the zanana’s tastes in cosmetics, fashions, food, and artistic expression. She created her own perfumes, experimented with hair ointments and spent money lavishly on jewelry, silks, brocades, porcelain, and cuisine from other lands. Fashions at court, highly influenced by Persian culture, began to blend into local styles. Women’s clothing was modified to take account of the hot weather. Since Nur came from a line of poets, she naturally wrote too and encouraged this among the court women. Poetry contests were held, and favorite female poets from beyond the court were sometimes sponsored by the queen, such as the Persian poet Mehri.

Both Jahangir and Nur Jahan were devotees of the elegant and sophisticated Mughal artistic style, the Taj Mughal being one example. The emperor owned an admirable collection of exquisite miniature paintings, and together with Nur constructed beautiful gardens, notably in the court’s summer retreat in Kashmir. Nur used some gardens for official functions; others were opened up for the populous in general to use. Architecture, too, was an important imperial activity; some of the mosques, caravasaries and tombs Nur Jahan had built are visible today.

Our 1st series of 4 TTTR scents | Amber, Majmua, Pachooli and Oudh, are inspired by the initial perfume oil developments of Nur Jahan.

With thanks to Hamna Aziz

 

 

TTTR | PHOTOGRAPHY & INSPIRATION

TTTR | Photography & Inspiration
The images on our site are captured by photographer by Edel Verzijl. They show our muse Empress Nur Jahan (1577-1645) the 20th wife of Mogul Emperor Jahangir. She was the most powerful and influential woman at court during a period when the Mughal Empire was at the peak of its power and glory. One ancient story illustrates that in the aftermath of a conflict between her and Jahangir, Nur decided to please the king by giving him a large banquet. She filled all the reservoirs inside the palace and gardens with roses and restricted anyone from washing hands in them. During the day the sun broke down the roses essential oils, next day morning she noticed a layer of film on the surface. Nur thought that someone had thrown fat into the reservoirs, and had the oil tested. Finding that it smelled very sweet and that it must have come directly from the rose petals, she applied this substance on the palm of her hand and realized that it was far more effective than mere rosewater. Ever since Nur Jahan is associated with the discovery of ittr.

Photography by Edel Verzijl

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TTTR PACHOOLI

PACHOOLI | The name, scent and history.

NATIVE
Moist dark earthy basement, balsamic and herbaceous with a minty woody undertone

The original name patchouli comes from the old Tamil words / patchai / meaning ‘green’ and / ellai / meaning ‘leaf’. The highest quality oil is obtained from only 3-4 top pairs of mature tree leaves, where the highest concentration of the purest oil is found. An intricate process of drying and turning prevents rapid fermentation and after following a precise method the leaves release their intense aroma. Only a small number of distilleries are specialized in producing this highly refined extract, which finds its use in haute perfumery.

There are many / health and beauty benefits / from just a few drops of Pachooli perfume oil. It uplifts the mood, drives away disappointment, and relaxes tension. This is due to the impact that inhaling the aroma of patchouli has on the hormones and various chemical reactions in the body and mind. By stimulating the release of pleasure hormones like serotonin and dopamine, feelings of anger and sadness simply disappear.

Ingredients: Pachooli contains pulverized leaves from the patchouli plant distilled in sandalwood oil and mixed with sweet almond oil.

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